Mike Knudsen - Marketing Specialist  
 

Mike Knudsen
Get Results Ltd
Beardhough Cottage
New Mills
High Peak
Derbyshire
SK22 4EQ
Tel: 08456 520 897
Mobile:
07515 173 050
Fax:

Email1: mknudsen@getbusinessresults.co.uk
Email2:
mikeknudsen@iib.ws

Web: www.getbusinessresults.co.uk  

  Case Studies
 
Core Disciplines
 
 
 
Key Skills & Services:

·         Marketing strategy development and implementation.

·         Product planning and execution of product plans.

·         Product development and product launch support.

·        Service delivery, marketing of services, service business development.

·         Measurement and improvement of service quality and profitability.

·        Training and mentoring of Marketing and Service delivery resources

Career Background:

International background in Business to Business marketing and delivery of products and services.  Extensive track record in meeting project and business objectives for internal and external clients. Underpinned by Director level experience in R/D, Technical Services, Sales & Distribution, Marketing and Business Development.

Leader of numerous product developments and market launch initiatives with extensive experience in sales and marketing of B2B products and services, including developing new channels to market and export.

Accredited associate of the Institute of Independent Business an international not-for-profit research, training and accreditation organization operating in 20 countries. Established in 1984 the IIB provides practical advice that works through its accredited associates.  
Industry sectors:

All Industrial Business to Business sectors. Specialist in linking Product and Service marketing and business development. Offer marketing support to business with focus on creating plans and delivering measurable improvements in business performance:

  • Growing Income, profit and cash flow through pricing, customer acquisition and retention
  • Long term growth through extending products, services, applications and markets
  • New technology introductions and business start up support
Help your business grow through a structured improvement program for your marketing, lead generation, selling, delivery and retention activities  

Qualifications:

Education

B.Sc. (Hons)  Electronic Systems  – Odense Technical University (Denmark)

Post Graduate Training -

International Services Marketing                          INSEAD                       

Finance for senior managers                               London Business School

Accredited Associate of the Institute of Independent Business (AinstIB) 

Comments:

What the customers said -

‘The branded service program enabled service and support revenue to increase by 50% in 2 years and our customers love it’ - Equipment supplier

 

‘You made a significant contribution to the good of the company with your innovative ideas and strong leadership’ – Sales manager

 

‘A looming problem for a long time has now been dealt with. Having a 3rd party involved gave us the focus and encouragement’ – Business owner

 

Invest 2 hrs of your time to grow your business Request a business review meeting where you can learn what questions to ask about your business.   
   
 
 

MCCR Associates - Chesford House, 4 Gunsgreen Park, Eyemouth, Berwickshire TD14 5LH
Tel: 01890 752 000 - email: mel@mccrassociates.biz